LiftVector Canada - News for Aviation operators and industry decision-makers
Canada

Author profile

Regine Laguilles headshot photo

Regine Laguilles

Editor

Read the latest stories by Regine Laguilles across the IndustrialDay network.

Email Contact us LinkedIn Our team

Global Stories

Written by Regine

Disneyland Paris tops Europe travel brands on social media
Marketing

Disneyland Paris tops Europe travel brands on social media

Different content strategies are deciding which travel brands win attention, as TikTok and Instagram now reward sharply different campaigns.

By Regine Laguilles • 4 min read • Last week
Haaland tops US World Cup sentiment in social media
YouTube

Haaland tops US World Cup sentiment in social media

His World Cup antics drew 43% positive US social sentiment, putting Erling Haaland ahead of Lionel Messi and Cristiano Ronaldo online.

By Regine Laguilles • 4 min read • Last month
team.blue adds AI tools across four small business brands
Software-as-a-Service

team.blue adds AI tools across four small business brands

Small businesses can now automate website, reporting and email tasks as team.blue rolls out AI across four brands on European infrastructure.

By Regine Laguilles • 4 min read • Last month
Personalised fan experiences top 2030 World Cup study
Smart Cities

Personalised fan experiences top 2030 World Cup study

Supporters want tailored journeys over stadium spectacle at the 2030 FIFA World Cup, as 40% backed personalisation in Designit's survey.

By Regine Laguilles • 4 min read • Last month
Asia-Pacific travellers face confidence gap in bookings
Marketing

Asia-Pacific travellers face confidence gap in bookings

Travel brands may need to win confidence, not just attention, as 60% of Asia-Pacific consumers say they feel sure about choosing a destination.

By Regine Laguilles • 4 min read • Last month
Vetric finds 150 TikTok counterfeit rings targeting luxury
Data Analytics

Vetric finds 150 TikTok counterfeit rings targeting luxury

The findings suggest luxury brands face an industrial counterfeit trade on TikTok, with 4,904 suspect videos drawing more than 2.2 million views.

By Regine Laguilles • 4 min read • Last month
Klaviyo adds social marketing tool to consumer CRM platform
Customer Relationship Management

Klaviyo adds social marketing tool to consumer CRM platform

Brands can now capture social engagement as customer data, as Klaviyo's new tool helps turn followers into consented contacts across channels.

By Regine Laguilles • 4 min read • Last month
Marketing leaders struggle to prove creative value
Marketing Technologies

Marketing leaders struggle to prove creative value

A global survey found 62% of Fortune 500 marketing leaders cannot prove creative spend is worth it, risking budget cuts.

By Regine Laguilles • 4 min read • Last month
McKinsey says AI could transform marketing but firms lag
Digital Transformation

McKinsey says AI could transform marketing but firms lag

Despite heavy use of AI tools, fewer than 10% of firms have scaled them across marketing, leaving billions in potential gains unrealised.

By Regine Laguilles • 5 min read • Thu, 25th Jun 2026
Meta launches AI tools for advertisers & businesses
Customer Experience

Meta launches AI tools for advertisers & businesses

Marketers could save time and reach more customers as Meta expands AI across ad creation, creator discovery and WhatsApp sales chats.

By Regine Laguilles • 4 min read • Wed, 24th Jun 2026

Stories from Other Regions

Written by Regine

The Marketing Centre bets on fractional CMO growth
Digital Transformation

The Marketing Centre bets on fractional CMO growth

Smaller businesses could gain board-level marketing expertise without full-time pay as demand grows for flexible senior leadership.

By Regine Laguilles • 4 min read • Last month
AI becomes product discovery tool in Southeast Asia
Marketing Technologies

AI becomes product discovery tool in Southeast Asia

A quarter of Southeast Asian shoppers now use generative AI, but friends, family and online reviews still carry more weight at checkout.

By Regine Laguilles • 4 min read • Last month
Australian marketers lag on AI maturity, study finds
Digital Transformation

Australian marketers lag on AI maturity, study finds

Most teams are still at an early stage, with 83% of respondents in the lower AI maturity levels and no one reaching the top two.

By Regine Laguilles • 5 min read • Last month
Kane tops England influencer rankings after Mexico win
Marketing

Kane tops England influencer rankings after Mexico win

England's Mexico victory sent social media value soaring, with Harry Kane generating GBP £25.8 million in Earned Media Value for brands.

By Regine Laguilles • 4 min read • Last month
Google launches YouTube shopping tools in Southeast Asia
Artificial Intelligence

Google launches YouTube shopping tools in Southeast Asia

Advertisers in Southeast Asia can now send shoppers from YouTube ads straight to checkout as Google tries to turn video views into sales.

By Regine Laguilles • 4 min read • Last month
Klaviyo opens Composer beta & expands Customer Agent
Customer Relationship Management

Klaviyo opens Composer beta & expands Customer Agent

The move aims to help brands spot missed revenue and handle service queries from a single customer profile, rather than separate AI tools.

By Regine Laguilles • 4 min read • Last month
XMA installs digital signage across three UK offices
Digital Signage

XMA installs digital signage across three UK offices

The rollout should save staff hours on internal updates as XMA uses screens to target messages across three offices and dozens of divisions.

By Regine Laguilles • 3 min read • Fri, 26th Jun 2026
Arena Animation marks 30 years as India's AVGC-XR grows
Gaming

Arena Animation marks 30 years as India's AVGC-XR grows

India's push to build a bigger AVGC-XR industry is bolstering demand for skills, as Arena Animation turns 30 after training 500,000 students.

By Regine Laguilles • 4 min read • Fri, 26th Jun 2026