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Canadian Stories

CPG stories

Mphasis buys Theory & Practise to boost AI decision layer
Data Analytics

Mphasis buys Theory & Practise to boost AI decision layer

The deal gives Mphasis a decision-intelligence platform aimed at helping clients improve pricing, forecasting and supply-chain choices with AI.

By Joseph Gabriel Lagonsin • 4 min read • Fri, 24th Apr 2026

Global Stories

CPG stories

Mars expands Google Cloud AI tie-up with Gemini Enterprise
Manufacturing

Mars expands Google Cloud AI tie-up with Gemini Enterprise

The move gives Mars staff a single AI system for search and task automation across its global Petcare, Snacking and Food businesses.

By Sean Mitchell • 4 min read • Sat, 25th Apr 2026
Tredence launches agentic AI suite with Google Cloud
Digital Transformation

Tredence launches agentic AI suite with Google Cloud

The suite is already running with customers in several markets, as Tredence and Google Cloud target enterprise AI projects stuck in pilot mode.

By Sean Mitchell • 4 min read • Thu, 23rd Apr 2026
Ideally raises AUD $13.4m to expand US market research
Software-as-a-Service

Ideally raises AUD $13.4m to expand US market research

The funding will help speed the market research company’s US expansion after revenue there rose 350% and more brands signed up.

By Karen Joy Bacudo • 4 min read • Tue, 21st Apr 2026
Syndigo launches SynapseGo for agentic PXM workflows
Marketing Technologies

Syndigo launches SynapseGo for agentic PXM workflows

Business teams can now run product data tasks via chat, as the new interface aims to cut manual work and speed launches across retail channels.

By Sean Mitchell • 4 min read • Thu, 16th Apr 2026
InMarket spotlights six brands for sales-driven campaigns
Marketing Technologies

InMarket spotlights six brands for sales-driven campaigns

Tighter ad budgets are pushing consumer brands to prove store sales, with Welch's and Olly each generating USD $1.5 million in incremental sales.

By Sofiah Nichole Salivio • 4 min read • Thu, 16th Apr 2026
Showpad launches AI platform for field sales teams
Software-as-a-Service

Showpad launches AI platform for field sales teams

It aims to cut admin time for reps by combining training, content, coaching and analytics in one system built for on-the-road selling.

By Catherine Knowles • 4 min read • Thu, 16th Apr 2026
Easter marketing peaks in final week, Klaviyo finds
Customer Experience

Easter marketing peaks in final week, Klaviyo finds

Easter-related campaigns surge to 27 times baseline in the last week, leaving brands to compete for attention in a crowded final stretch.

By Kaleah Salmon • 3 min read • Thu, 2nd Apr 2026
Syndigo launches Synapse AI for product data workflows
Manufacturing

Syndigo launches Synapse AI for product data workflows

Retailers and brands could cut manual product-data work as the platform automates compliance checks, enrichment and syndication across channels.

By Mark Tarre • 4 min read • Wed, 25th Mar 2026

Stories from Other Regions

CPG stories

Rockwell Automation showcases AI & digitalisation in Jakarta
Manufacturing

Rockwell Automation showcases AI & digitalisation in Jakarta

Nearly 400 industrial leaders gathered as manufacturers in Indonesia weighed AI, analytics and digital tools to tackle costs and complexity.

By Sean Mitchell • 4 min read • Wed, 22nd Apr 2026
Wayvia updates Shoppable platform to track retail sales
Digital Transformation

Wayvia updates Shoppable platform to track retail sales

Brands can now tie ad spend more closely to real purchases, as Wayvia adds confirmed retail sales data to its updated shoppable platform.

By Sofiah Nichole Salivio • 4 min read • Sat, 18th Apr 2026
Neato raises USD $25 million to expand beyond Amazon
Data Analytics

Neato raises USD $25 million to expand beyond Amazon

The funding will open new warehouses in Las Vegas and Chicago as the company pushes its marketplace model into more sales channels.

By Karen Joy Bacudo • 4 min read • Fri, 17th Apr 2026
Elida Beauty builds tech foundation after Unilever split
Data Analytics

Elida Beauty builds tech foundation after Unilever split

The new setup now processes thousands of sales orders and more than 400 integration pipelines across markets, speeding change after the Unilever split.

By Kaleah Salmon • 4 min read • Fri, 10th Apr 2026
Cooee Cookies launch in Drakes across South Australia
Supply Chain

Cooee Cookies launch in Drakes across South Australia

Broader supermarket access in South Australia could boost demand for Indigenous-sourced native ingredients and regional supply chains.

By Joseph Gabriel Lagonsin • 3 min read • Thu, 9th Apr 2026
Campari goes live with SAP cloud ERP private solution
Data Analytics

Campari goes live with SAP cloud ERP private solution

The drinks group aims to tighten planning, finance and supply chain control across 24 sites as AI tools are added to core systems.

By Sean Mitchell • 3 min read • Wed, 1st Apr 2026
3PL wins three-year fulfilment deal with GOOD GOOD
Customer Experience

3PL wins three-year fulfilment deal with GOOD GOOD

The deal gives the food brand UK fulfilment for online, Amazon and wholesale orders, with compliance a key reason for choosing 3PL.

By Sofiah Nichole Salivio • 4 min read • Thu, 26th Mar 2026
True Protein taps NetSuite to streamline rapid growth
Robotics

True Protein taps NetSuite to streamline rapid growth

True Protein adopts Oracle NetSuite to replace spreadsheets, cutting month-end close to three days and centralising operations for growth.

By Sean Mitchell • 4 min read • Mon, 23rd Mar 2026